AISense is a Bay Area startup that's introducing a new way to capture the value of voice. Its AI-based technology and emerging products help people easily remember and analyze all their voice conversations.
I worked closely with the AISense team and external resources to design and develop their core brand identity, messaging, and corporate site. I helped transition the AISense brand to Otter.ai so the team can concentrate efforts on building the Otter brand.
In 2016, media measurement leaders comScore and Rentrak merged to create the new model for a dynamic, cross-platform world. The resulting brand identity refresh and story were a collaborative effort between the comScore and Rentrak in-house teams, with video production by Tom Sandak. Creative direction, writing and design led by Lori Kothe.
The rise of viewing across TV and digital created a massive challenge for the media industry because measurement was siloed and there was no way to solve for TV, mobile, desktop and other viewing overlaps. comScore launched Xmedia™ the first-ever syndicated product to break the silos and combine TV and digital audience metrics. Our objective was awareness of Xmedia and the challenges it solved.
I led the design, writing, creative direction and production of the Xmedia brand and integrated “Solve for X” campaign including a video, booklet, advertisements, webpage and events. The result was high recognition of Xmedia and repositioning of comScore as a cross-platform leader.
2013 | Menlo Park, Santa Monica, NYC, London, São Paulo
comScore needed a novel way to introduce Digital Analytix Multi-Platform as a uniquely flexible enterprise solution that benefitted multiple personas within an organization. "Escape the Cube" was born.
To reach the target market, the comScore in-house team produced an integrated campaign spanning several videos and presentations, printed collateral, digital marketing program, photo booth design, and glowing graphic cubes that traveled to signature events across the globe in Fall 2013. I led the concept, branding, creative direction and production.
June 2013 | NYC
comScore needed a memorable, fun promotion to reinforce the “Be Brave. We’ve got your back.” theme. The comScore team treated key agencies in NYC with a branded “Be Brave” ice cream truck visit, delivering ice cream sandwiches and educational fun, including a comScore “Ad Libs” collateral piece that packaged the key benefits of comScore audience and advertising analytics products in an interactive way.
Additionally, the truck design allowed for the agencies to show off their creative side by entering our fill in the blank social media contest, asking agencies to be brave and fill in the phrase: “I just pull the answers out of ____________.”
I led the campaign creative direction and design.
May 2017 | NYC
comScore is creating the new model for a dynamic, cross-platform world. To contrast the old model of media measurement with the promise of the new model, this 7 x 9 inch educational booklet was developed as a simple, visual experience and will become the basis for other touch points that manifest and extend the story.
I designed the booklet and corresponding lead generation landing page.
February 2017 | Redmond, WA
comScore developed a Total Home Panel of households to measure media consumption and behavior in the connected home. To demonstrate the unique value of this data asset at the 2017 comScore Microsoft Summit, the comScore brand and marketing team created an immersive living room experience. It included a looping "Day in the life of a Total Home family" animated video, various connected devices accompanied by data stats etched in lucite signs, branded cookies, promo cards and signage. Room concept and logistics led by Frances Quattrocki. Animation by Cristina Briceno. Materials design direction and branding led by Lori Kothe.
comScore was evolving from a measurement company to a measurement and analytics company and needed to communicate this revised positioning. The "I just pull the answers out of my _____" campaign was developed to reinforce the word "analytics" in a witty and memorable way. This set the stage for the "Be brave / comScore has your answers" agency campaign the following year.
March 2013 | Bellevue, WA
Produced a 2-day comScore Multi-Platform Strategic Summit at the Microsoft Bellevue Campus to educate and activate users of comScore products within Microsoft.
April 2013 | NYC
To gain exposure during the NewFronts, we produced a comScore NewFronts VIP "White Glove, Black Car Service" promotion for key media, advertiser and agency clients. The campaign included special delivery packages with an invite and branded service bell, data concierge and car service during NewFronts week in NYC. The cars gave comScore brand exposure while also building a positive brand experience for our clients.
January 2014 | Las Vegas
Produced a private comScore VIP Event at the Bellagio during CES 2014 week which included HTML invite, VIP card, signage and event graphics.
February 2010 | London
Designed collateral materials and event graphics for comScore GSMA MMM Launch event at London IMAX.
June 2010 | London
Designed and produced event and collateral materials for the "Imagination: Meet Reality" comScore event promoting comScore's vision for the future of measurement. The theme centered around the name and sky-high ceiling of the Imagination Gallery venue.