June 2013 | NYC
comScore needed a memorable, fun promotion to reinforce the “Be Brave. We’ve got your back.” theme. The comScore team treated key agencies in NYC with a branded “Be Brave” ice cream truck visit, delivering ice cream sandwiches and educational fun, including a comScore “Ad Libs” collateral piece that packaged the key benefits of comScore audience and advertising analytics products in an interactive way.
Additionally, the truck design allowed for the agencies to show off their creative side by entering our fill in the blank social media contest, asking agencies to be brave and fill in the phrase: “I just pull the answers out of ____________.”
I led the campaign creative direction and design.