2013 | Menlo Park, Santa Monica, NYC, London, São Paulo
comScore needed a novel way to introduce Digital Analytix Multi-Platform as a uniquely flexible enterprise solution that benefitted multiple personas within an organization. "Escape the Cube" was born.
To reach the target market, the comScore in-house team produced an integrated campaign spanning several videos and presentations, printed collateral, digital marketing program, photo booth design, and glowing graphic cubes that traveled to signature events across the globe in Fall 2013. I led the concept, branding, creative direction and production.