2020-

Poogooder is a grassroots movement to help end wayward dog poo for a happier, healthier community and planet. I founded Poogooder and created the Poogooder brand in 2020 after writing and illustrating the picture book “Oh Poo! A Cautionary Tale” and wanting to give people an actionable way to help solve the mighty poo curse. The West Seattle community dog poo bin program has grown to nearly 100 active bins in its first year, where residents volunteer to steward a bin in their yard like a Little Free Library.

In 2021, we launched the first wayward dog poo awareness event and campaign to engage the public: The Zero Poo Challenge. It leveraged the PooperSnooper app by Natural Apptitude to encourage citizen science research, and included an all-ages art and video PSA contest.

The long term vision is to be a catalyst for positive social and environmental change and help end “wasted waste” by piloting ways to divert dog poo disposal streams from the landfill to compost or other more circular and sustainable methods. Dogpoost (dog poo + compost) is the Poogooder brand for this initiative.

2021

America Walks is a leading national nonprofit that advances safe, equitable, accessible, and enjoyable places to walk and move by giving people and communities the resources to effectively advocate for change. Their existing visual identity and brand did not align with their vibrant vision for the future. I partnered with True Blue Strategies to design and develop a new dynamic and flexible visual identity system and brand standards.

2021

Seattle Public Utilities needed a public outreach campaign to help create awareness for SPU and inform the public of the many ways SPU serves as a true community partner. I collaborated with True Blue Strategies to develop and produce the concept, design, and copy for the “Stewards of the water cycle. Partners for a greener life.” digital media campaign and microsite which was then translated into several languages to effectively reach the diverse population of Seattle.

2017-2020

The heart and soul of the Otter brand is its playful otter head graphic. I created the otter graphic and personality based on the geometric visual system created by Metalab (developer of the Otter Voice Notes app), and introduced the plush as a coveted giveaway. I extended the otter throughout the brand design, animated movies, collateral, website, copy, and marketing components at trade shows. At the end of 2018, I compiled actual Otter fan quotes and designed an “Otter Love Notes” poster as a gift for the Otter office to serve as a daily reminder of the tremendous and personal impact Otter has on real people’s lives. Animation by Charlie Kothe.

2019

Students and educational institutions are a major customer segment for Otter Voice Notes, an AI-powered platform that empowers people to record, transcribe, and share audio live. I partnered with the Head of Growth at Otter.ai to develop the branding and creative for a series of featured students stories that we promoted across social channels and published on the Otter.ai blog. Additionally, I created an on-campus “Best in class” campaign concept that included a printed promo card and a reusable poster for Accessibility Services offices and throughout campus facilities.

2019

Otter.ai wanted to do a Snapchat video ad campaign to promote awareness of the Otter Voice Notes app. To grab attention, highlight benefits of using Otter, and help people remember the name, I created a humorous “Better get Otter” campaign series that played off stereotypical traits of various animals to suggest Otter could help humans who shared these same traits. Animation by Charlie Kothe.

2018

One of the most awesome aspects of Otter Voice Notes is the many ways people use it, every day. This can also pose a challenge when marketing Otter in different contexts. To solve for this, I created an “Otter every way, Otter every day” modular system of stills that each features text on a speech bubble overlaid on a stock photo. This enabled the team to quickly, easily and inexpensively select relevant stills for a target audience and export as customized movies.

2019

To reach and resonate with young, active people, I partnered with the Otter.ai Head of Growth to develop sophisticated Sweatcoin visuals and a short video ad that felt visually native to the platform while staying true to the Otter brand.

February 2016

In 2016, media measurement leaders comScore and Rentrak merged to create the new model for a dynamic, cross-platform world. The resulting brand identity refresh and story were a collaborative effort between the comScore and Rentrak in-house teams, with video production by Tom Sandak. Creative direction, writing and design led by Lori Kothe.  

2015

The rise of viewing across TV and digital created a massive challenge for the media industry because measurement was siloed and there was no way to solve for TV, mobile, desktop and other viewing overlaps. comScore launched Xmedia™ the first-ever syndicated product to break the silos and combine TV and digital audience metrics. Our objective was awareness of Xmedia and the challenges it solved.

I led the design, writing, creative direction and production of the Xmedia brand and integrated “Solve for X” campaign including a video, booklet, advertisements, webpage and events. The result was high recognition of Xmedia and repositioning of comScore as a cross-platform leader.

June 2013 | NYC

comScore needed a memorable, fun promotion to reinforce the “Be Brave. We’ve got your back.” theme. The comScore team treated key agencies in NYC with a branded “Be Brave” ice cream truck visit, delivering ice cream sandwiches and educational fun, including a comScore “Ad Libs” collateral piece that packaged the key benefits of comScore audience and advertising analytics products in an interactive way.

Additionally, the truck design allowed for the agencies to show off their creative side by entering our fill in the blank social media contest, asking agencies to be brave and fill in the phrase: “I just pull the answers out of ____________.”

I led the campaign creative direction and design.

2013 | Menlo Park, Santa Monica, NYC, London, São Paulo

comScore needed a novel way to introduce Digital Analytix Multi-Platform as a uniquely flexible enterprise solution that benefitted multiple personas within an organization. "Escape the Cube" was born.

To reach the target market, the comScore in-house team produced an integrated campaign spanning several videos and presentations, printed collateral, digital marketing program, photo booth design, and glowing graphic cubes that traveled to signature events across the globe in Fall 2013. I led the concept, branding, creative direction and production.

May 2017 | NYC

comScore is creating the new model for a dynamic, cross-platform world. To contrast the old model of media measurement with the promise of the new model, this 7 x 9 inch educational booklet was developed as a simple, visual experience and will become the basis for other touch points that manifest and extend the story.

I designed the booklet and corresponding lead generation landing page. 

February 2017 | Redmond, WA

comScore developed a Total Home Panel of households to measure media consumption and behavior in the connected home. To demonstrate the unique value of this data asset at the 2017 comScore Microsoft Summit, the comScore brand and marketing team created an immersive living room experience. It included a looping "Day in the life of a Total Home family" animated video, various connected devices accompanied by data stats etched in lucite signs, branded cookies, promo cards and signage. Room concept and logistics led by Frances Quattrocki. Animation by Cristina Briceno. Materials design direction and branding led by Lori Kothe.

2012

comScore was evolving from a measurement company to a measurement and analytics company and needed to communicate this revised positioning. The "I just pull the answers out of my _____" campaign was developed to reinforce the word "analytics" in a witty and memorable way. This set the stage for the "Be brave / comScore has your answers" agency campaign the following year.

March 2013 | Bellevue, WA

Produced a 2-day comScore Multi-Platform Strategic Summit at the Microsoft Bellevue Campus to educate and activate users of comScore products within Microsoft.

October 2017

AISense (now known as Otter.ai) is a Bay Area startup that's introducing a new way to capture the value of voice. Its AI-based technology and emerging products help people easily remember and analyze all their voice conversations. 

I worked closely with the AISense team and external resources to design and develop their core brand identity, messaging, and corporate site. I helped transition the AISense brand to Otter.ai so the team can concentrate efforts on building the Otter brand.