2018
One of the most awesome aspects of Otter Voice Notes is the many ways people use it, every day. This can also pose a challenge when marketing Otter in different contexts. To solve for this, I created an “Otter every way, Otter every day” modular system of stills that each features text on a speech bubble overlaid on a stock photo. This enabled the team to quickly, easily and inexpensively select relevant stills for a target audience and export as customized movies.
