2017-2020
The heart and soul of the Otter brand is its playful otter head graphic. I created the otter graphic and personality based on the geometric visual system created by Metalab (developer of the Otter Voice Notes app), and introduced the plush as a coveted giveaway. I extended the otter throughout the brand design, animated movies, collateral, website, copy, and marketing components at trade shows. At the end of 2018, I compiled actual Otter fan quotes and designed an “Otter Love Notes” poster as a gift for the Otter office to serve as a daily reminder of the tremendous and personal impact Otter has on real people’s lives. Animation by Charlie Kothe.
