August 2013
Video was a key storytelling component of the comScore Escape the Cube event experience that traveled globally in 2014. The comScore brand and marketing team collaborated with Tom Sandak of Believe in Blue Productions to script, direct, film and produce a personas-based video to promote the benefits of DAX MP.
To complement the personas video, the brand team produced a Escape the Cube animated short that conveyed how just as multi-platform consumers have been set free by technology, now businesses can be set free by DAX MP.
Escape the Cube storyboard and art direction: Lori Kothe
Animation: Cristina Briceño (comScore) and Charlie Kothe (Charlieko)
