February 2017 | Redmond, WA
comScore developed a Total Home Panel of households to measure media consumption and behavior in the connected home. To demonstrate the unique value of this data asset at the 2017 comScore Microsoft Summit, the comScore brand and marketing team created an immersive living room experience. It included a looping "Day in the life of a Total Home family" animated video, various connected devices accompanied by data stats etched in lucite signs, branded cookies, promo cards and signage. Room concept and logistics led by Frances Quattrocki. Animation by Cristina Briceno. Materials design direction and branding led by Lori Kothe.
